Bring in those photos of Margot, Cara, January, CL and Rita – or any pics of the blonde locks you adore. This will help communicate what you want, says Marilisa Sears, Artistic Director for Marc Anthony True Professional about how to go blonde the right way (yes, there’s a right way). “This is a collaboration. Begin with some visuals, as they let us know the level of blonde you are looking for.”
Check your hair! This is the sign you are using the wrong shampoo.2 / 5
Your stylist is an expert and a resource for your blonde ambition/transition. So, listen to your colourist – and set your expectations. And be realistic. “Please pay attention to what we say,” says Sears. “Sometimes a client comes in with dark hair and wants to go blonde in one go. “If a stylist agrees to this, pick up your hand bag and head out the door. It’s impossible to do this without massive damage to the hair.” Many factors contribute to the type of blonde you can achieve, what the – ahem – realistic level of maintenance is going to be. In other words, don’t expect from brunette to Khaleesi-blonde in one sesh.
Processing hair can dry it out – but not if you use this to your hair to avoid frizz.3 / 5
If you are both on the same page about the health of your hair, you will more likely convince them to help you go blonde. Sears says going blonde sans damage calls for a good colour tech and patience. “Truly, that’s it,” says Sears. She says to believe [your colourist] when they say it can’t be done in one go, it will strip the hair and you end up with “a bleach cut” – when the hair is so damaged and brittle it breaks off, leaving a trail of little blonde bits everywhere you go. Uh, no thanks.
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The truth is: The darker the hair, the longer the process. So you will have to create a schedule for in-salon colouring and at-home hydrating treatments. “The darker the starting colour is, the more visits to get the right colour it should take,” says Sears. Between visits, hydrate. She recommends using hydrating treatments like Marc Anthony Nourishing Argan Oil of Morocco Deep Hydrating Conditioning Treatment or Marc Anthony Hydrating Coconut Oil and Shea Butter Deep Hydrating Conditioning Treatment. Treatments like this keep your locks moisturized, nourished and strong.
Could this be the answer to dry hair and split ends? We think so.5 / 5 photo credit: Shutterstock
Blonde hair needs to be kept in top condition to ensure it does not break or become damaged any further, says Sears. She explains that regardless of how amazing your colour looks, you’ve still gone in a stripped the colour out of your locks before depositing new colour. That sounds a little brutal. The game plan? Your hair needs TLC: Weekly treatments, sulphate free shampoos and to be mindful of swimming (both chlorine and salt water mess with blonde). Daily care will keep your blonde as fresh as the day you left the salon. Sears recommends Marc Anthony Strengthening Grow Long.
Cover all these points when you talk to your stylists, and they will know that you are serious about your blonde hair goals. And you can work together as a team for a look you are both proud of.
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